About me

I’m a Staff Product Designer who codes. 18 years in design, the last six at Guidewheel, where I joined as the first designer and was the whole design team from seed to Series B. Now I lead our Forward Deploy program, building software with customers like GM, Coca-Cola FEMSA, and Igloo.

Before that I worked with early-stage startups and agencies on branding, marketing, product design, and frontend code. I like being in the room for the business conversation and in the pull request with the engineers.

Husband and dad of three. When I’m not with them I’m tweaking this site, making pizza, baking sourdough, or training martial arts and occasionally competing in MMA.