Spent hours trying to integrate AI into a freelance branding project. Final direction came from pen and paper. The tools are still pretty bad at this kind of work.

Data is key in design, but I also value creativity. Being stuck in a company that constantly tests every detail and doesn’t trust the designer’s choices is not for me. A company must have a distinct aesthetic style and give designers the freedom to bring their ideas to life.

Design systems does not cancel creativity, they’re constantly evolving. You have to create, adapt and improve under certain restrictions. That’s what design is all about, work with constraints to deliver results.