Branding

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To put it mildly this @remote rebrand caught me off-guard.

I’ve spent way too much time looking for the Remote app, only to realize that the new icon wasn’t some random game my kids had installed.

Not a fan. I don’t know what they’re going for with this rebrand, but I don’t expect a payroll platform to look like a Gen Z gaming app.

Spent hours trying to integrate AI into a freelance branding project. Final direction came from pen and paper. The tools are still pretty bad at this kind of work.